Over the past few years, a growing trend has been taking shape in the French real estate market: American buyers are back — and in significant numbers. At Air Property Provence, based in Lourmarin, we’re witnessing this shift firsthand, particularly in the Luberon and throughout southern France. But what’s behind this surge? And what exactly are these buyers looking for? Here’s what you need to know.
A Highly Favorable Economic Context
One of the strongest drivers behind this trend is the exchange rate. The US dollar is historically strong against the euro, giving American buyers far more purchasing power than they had just a few years ago.
For instance, according to 56paris.com, a property listed at €750,000 now costs an American around $787,500 — compared to over $840,000 back in 2022. This considerable saving encourages investment, especially in regions like Provence, where the quality of life is exceptional.
A Search for Stability, Lifestyle… and Light
Amid growing political and economic uncertainty in the US, many buyers are looking for a safe haven abroad. France appeals with its solid legal framework, safety, high quality of life — and, of course, its lifestyle.
Provence is especially attractive. Our American clients often tell us about their love for stone-built villages, local markets, the magical Luberon light, and — naturally — the food and wine. The authentic charm of places like Lourmarin, Bonnieux, or Gordes is truly captivating.
What Kind of Properties Are They Looking For?
While buyer profiles vary, a few strong patterns have emerged. American buyers are primarily looking for secondary homes with character — village houses, renovated stone farmhouses (mas), or bastides.
They prioritize open views, peace and quiet, and often seek properties with gardens and pools. Turnkey homes are especially appealing, although many are open to renovation if they fall in love with a particular place.
Rental potential is also important, especially for those not living year-round in France. Their budgets are often well above the local average. In Paris, for example, American buyers spend an average of €715,000 for 60 m² — nearly double the average French buyer, according to the Adrian Leeds Group. In Provence, they typically invest between €600,000 and €1.5 million, depending on features.
A Trend That Shows No Sign of Slowing
In 2023, according to The Connexion, American purchases of secondary residences increased by 39% in some French regions such as Occitanie. Provence is following a similar trend, with rising demand for high-end homes, either in charming villages or nestled in the countryside.
At Air Property Provence, we’ve recently helped several American families and couples through their buying journey. Some plan to settle here full-time, others divide their time between the US and France thanks to remote work. All are seeking authentic experiences and appreciate the warm welcome they receive locally.
How Can Agencies Better Support American Buyers?
To properly meet this demand, a tailored approach is essential. That includes:
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Clear and confident communication in English
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Transparent guidance on French legal, fiscal, and notarial processes
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Optional concierge or rental management services (which we also offer!)
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And above all: a human, personalized approach that reflects the spirit of our region
If you’re looking to buy a property in Provence, click here : https://www.airpropertyprovence.com/acheter-ou-vendre-une-propriete-en-france/
In Conclusion
France — and Provence in particular — has many advantages that appeal to discerning American clients who are passionate about culture, heritage, and lifestyle. At Air Property Provence, we are proud to help create these beautiful stories of transition, investment, and new beginnings.
We can also help you choose your concierge service by clicking here : https://www.airpropertyprovence.com/comment-bien-choisir-sa-conciergerie/
Are you an international buyer interested in Provence? Are you a homeowner looking to position your property for this growing market?
Get in touch with us — and let’s share the beauty and authenticity of life in the Luberon.
