Attracting travellers and getting frequent bookings on Booking.com requires a strategic approach. Knowing that visitors spend an average of 30 seconds on an ad, every detail counts! To stand out from the crowd and maximise your chances of booking, follow these steps.
1. Optimise your Property Description
Write a captivating description: Tell the story of your property.
Talk about its atmosphere, its unique decor and the experience it offers travellers. Avoid generic descriptions; highlight what makes your property special.
Use relevant keywords: Insert popular keywords such as ‘perfect for families’, ‘pets accepted’, or ‘close to transport’. This improves the visibility of your ad in searches.
Keep it short and to the point: Travellers skim over adverts. Put the essential information in the first few lines to grab their attention quickly.
2. Use high-quality photos
Start with Exterior Photos: First impressions count. Highlight outdoor features, such as the view, the pool or the garden. These images captivate travellers and make them want to click.
Then showcase the interior spaces: Show all the rooms with bright, well-framed photos. Investing in a professional photographer is recommended for quality images.
Highlight the Visual Assets: Add photos of your strong points: workspace, terrace, modern bathroom, etc. These visual details help travellers to see themselves in your property.
3. Complete the Host Profile to inspire confidence
A Complete Host Profile: A well-completed host profile reassures visitors. Add a photo of yourself, a brief description of your experience and highlight your availability.
Highlight Welcome and Availability: Indicate that you are easily contactable to answer travellers’ questions and needs. A warm, professional presentation can make all the difference.
Consider professional help: Calling on the services of holiday rental experts is a real asset. Air Property Provence, for example, specialises in managing properties for seasonal rental and can maximise the appeal of your advert. Professional expertise guarantees optimum presentation and reassurance for future tenants.
4. Promote the Property’s Assets: Families and Pets Welcome
Highlight Family Spaces and Pets Allowed: If your property is perfect for families (safe space, children’s play area) or welcomes pets, make sure you highlight this. These criteria are often decisive for travellers.
Detail the Facilities for Families: Mention any cots, high chairs or play areas available. For pets, mention outdoor areas, such as a fenced yard.
Add Specific Amenities: Fast Wi-Fi, fully equipped kitchen, washing machine – these amenities are valuable to travellers and deserve to be highlighted.
5. Take advantage of Booking.com Promotions
Use Booking.com Promotions: Booking.com offers several promotional options, such as discounts for early or last minute bookings. These offers allow you to stand out from the crowd.
Tailor Promotions to Traveller Profiles: Offer special deals for families or long stays. These targeted strategies attract more bookings during quiet periods.
Keep rates competitive: By consulting the rates of similar properties, you can adjust prices to remain attractive. Transparency and clarity of charges build trust.
6. Highlight the Location and Nearby Activities
Describe the Neighbourhood: Explain why your location is ideal, talking about proximity to transport, tourist attractions, parks, restaurants, etc.
Mention Rental Activities: If family or pet-friendly activities are available, this increases the appeal of your property to these specific travellers.
Show the Advantages for International Travellers: Talk about proximity to landmarks, accessibility to public transport or the soothing environment, depending on what your location offers.
7. Improve your property’s reviews and ratings
Encourage Positive Reviews: After each stay, invite tenants to leave a review. A well rated property inspires confidence and attracts other visitors.
Respond to Reviews: Responding to reviews shows that you are responsive and take feedback on board. An open and professional attitude is appreciated by travellers.
Take feedback into account: Improve your property based on feedback.
