Renting out a property in a highly sought-after region like the Luberon is a fantastic opportunity. However, to stand out and maximize your earnings, having your seasonal rental officially classified by the Tourist Office can be a winning strategy. Discover the benefits of an official classification and how it can enhance your rental’s profitability and visibility, especially with new regulations like the Lemeur Law.
1. Greater Attractiveness and Credibility
A tourist rental classification is an official recognition that guarantees guests a specific level of comfort and equipment, following national standards. With a 1 to 5-star rating, your property gains credibility, reassuring potential renters who seek a quality experience.
👉 A Mark of Trust: A classified rental naturally attracts more discerning travelers and helps differentiate your property on platforms like Airbnb, Booking, and Vrbo.
2. Attractive Tax Benefits
One of the major advantages of classification is a more favorable tax regime for property owners:
- A 71% tax deduction on rental income, compared to 50% for non-classified rentals (under the micro-BIC tax regime).
- Exemption from local housing tax under certain conditions.
This allows you to maximize your rental income while benefiting from tax advantages.
3. A Key Advantage Amidst Lemeur Law Restrictions
The Lemeur Law, adopted in November 2024, now allows municipalities in high-demand areas to reduce the maximum rental period for primary residences from 120 days to just 90 days per year.
💡 Why is classification important in this new legal framework?
- Classified tourist rentals are better regulated and more likely to be accepted by local authorities.
- Some local exemptions may be granted to classified properties, depending on future municipal adaptations of the law.
- A better relationship with local authorities, who tend to support well-regulated, declared rentals over unregulated short-term listings.
👉 Getting classified is now a way to secure your rental business in the face of stricter regulations.
4. Increased Visibility on Booking Platforms and Tourist Office Websites
Classified rentals benefit from enhanced visibility on official tourism websites, such as those run by local Tourist Offices, giving them exposure to a highly qualified audience.
Additionally, some booking platforms favor classified accommodations by assigning quality badges, which can significantly increase booking rates.
5. Higher Standards and a Better Guest Experience
The classification process involves a rigorous evaluation based on specific criteria, including amenities, service quality, environment, and safety. This ensures an elevated guest experience, consistent quality, and increased guest satisfaction.
👉 A satisfied guest is more likely to recommend your rental and return for future stays!
6. A Strong Marketing Asset
Having an official classification is a great marketing tool that enhances the appeal of your listing. Star ratings are a universal quality standard, and travelers are more likely to book a classified property over one with no official ranking.
💡 Tip: Highlight your classification with an official badge on your listings and website to build trust with potential guests!
How to Obtain a Tourist Rental Classification?
Getting your seasonal rental classified involves the following steps:
- Request an official inspection from an accredited body (e.g., Atout France, local Tourist Offices).
- Have your property evaluated based on a detailed checklist (comfort, amenities, services…).
- Receive a classification between 1 and 5 stars, valid for 5 years.
- Promote your classification to maximize bookings!
Conclusion: Boost Your Bookings and Secure Your Business
Obtaining a tourist rental classification is an easy step that brings numerous advantages: enhanced credibility, tax benefits, increased visibility, and a superior guest experience.
With increasing regulations on short-term rentals, getting classified is also a way to anticipate legal changes and ensure a stable rental business.
👉 Want to optimize the profitability and sustainability of your rental in Provence? Contact Air Property Provence for personalized assistance!
